Marketing statistics for dating websites
Other common reasons for using online dating sites or apps were the pre-screening of dates as well as easier conversation. Closest competitors were e Harmony.com, Christian Mingle and dating app Tinder.
As of April 2017, the leading dating website in the United States was with a U. As of the first quarter of 2017, the Match Group had 3.44 million paid subscribers across all its platforms in North America. Statista assumes no liability for the information given being complete or correct.
Online dating is also relatively popular among the college-educated, as well as among urban and suburban residents.
And 38% of Americans who are single and actively looking for a partner have used online dating at one point or another.
On one hand, a majority of online dating users agree that dating digitally has distinct advantages over other ways of meeting romantic partners: But despite these reservations, those who have personally used online dating themselves – or know someone who does – tend to have much more positive attitudes compared to those with little direct exposure to online dating or online daters.
For instance, just 55% of non-users agree that online dating is a good way to meet people, while six-in-ten agree that online dating is more dangerous than other ways of meeting people.
During an April 2017 survey, 84 percent of dating app users stated that they were using online dating services to look for a romantic relationship.
Some 66% of online daters have gone on a date with someone they met through an online dating site or app, up from 43% of online daters who had done so when we first asked this question in 2005.
Dating apps are also a lucrative business - as of February 2017, some of the highest-grossing social apps in the Apple App Store worldwide were dating apps. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
In the United States, the top revenue generating i OS dating app was Match with monthly app revenues of 1.3 million U.
These are among the key findings of a national survey of dating and relationships in the digital era, the first dedicated study of this subject by the Pew Research Center’s Internet Project since 2005.
One in every ten American adults has used an online dating site or a mobile dating app.
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By comparison, just 25% of those with a high school diploma or less know someone who uses online dating – and just 18% know someone who has entered into a long-term relationship with someone they met this way.